HOME IMPROVEMENT BEHAVIOR PROCESS

Home Improvement Behavior Proecess

A residential contractor’s understanding of the home improvement behavior process helps convert more potential homeowner prospects into new home improvement clients. Basically the homeowner is like any consumer considering a major purchase who passes through a series of stages until cash gets pulled out of the wallet.

There are five stages in the home improvement behavior process similar with other consumer buyer behavior. In summary these stages are: 1) recognizing a need/problem to be solved; 2) searching for information; 3) evaluating available solutions; 4) selecting the solution and supplier; and 5) evaluating the post solution purchase.

Your goal as a residential contractor is to be the solution provider to the homeowner with the need/problem. Basically it’s that simple.

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WHY BUY HOME IMPROVEMENT LEADS

Buy Home Improvement Leads

Why buy home improvement leads as part of your contractor business marketing activities? The short answer is that they are an excellent return on investment (ROI) to generate new residential contractor projects. Basically, it’s really that simple.

Depending upon your time as a residential contractor, you likely have had a wide range of marketing activities to promote your business. Some have worked well for you and some have probably been a dud. Conversely there are still other marketing activities where its probably unclear how to judge your return on investment. After all, that’s normal in business.

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