CONTRACTOR LEADS VERSUS APPOINTMENTS

contractor leads versus appointments

What’s the difference between buying contractor leads versus appointments? Basically it’s the difference between making money or throwing it away. It is really that simple, sort of.

If you are a residential contractor you know that you only buy contractor leads to generate homeowner appointments. Afterwards, your sales staff converts a percentage of these homeowner appointments into projects that ultimately result in revenue for your contractor business.

This is a sales process that is well understood by most residential contractors. However, understanding the dynamics associated with this sales process is not as clear to many contractors.

There are several key points to mention in passing. Firstly, the percentage of conversion of contractor leads versus appointments and their related costs. Secondly, the percentage of conversion of homeowner appointments into signed contractor projects with their costs and resulting revenue.

Let’s review aspects of contractor leads versus appointments to determine what might be a better marketing option for your particular business. Afterwards you might reach the conclusion that the way your conducting business may not be the smartest or most profitable way of doing so.

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BUY CONTRACTOR ROOFING LEADS

Buy Contractor Roofing Leads

If you are a residential roofing contractor you likely buy contractor roofing leads to supplement your business marketing activities. You probably do this even if you have had mixed results in the past.

So why should you do this? Basically it’s really very simple to understand. Because contractor roofing leads potentially offer high return on your marketing investment.

When you buy contractor roofing leads that are of good quality, your sales staff has a good chance of closing a high-value, homeowner roofing project. Generally that’s lots of money you will earn if it is a full roof replacement.

However, if your new to this experience, when you buy contractor roofing leads, there are a variety of factors that you should consider. Especially if you want to have your sales staff convert these leads into homeowner sales.

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