A residential contractor’s understanding of the home improvement behavior process helps convert more potential homeowner prospects into new home improvement clients. Basically the homeowner is like any consumer considering a major purchase who passes through a series of stages until cash gets pulled out of the wallet.
There are five stages in the home improvement behavior process similar with other consumer buyer behavior. In summary these stages are: 1) recognizing a need/problem to be solved; 2) searching for information; 3) evaluating available solutions; 4) selecting the solution and supplier; and 5) evaluating the post solution purchase.
Your goal as a residential contractor is to be the solution provider to the homeowner with the need/problem. Basically it’s that simple.Continue reading “HOME IMPROVEMENT BEHAVIOR PROCESS”