CONTRACTOR FIRST IMPRESSION
How important is a residential contractor first impression? How do you want you and your company thought of when mentioned by other people? If you are looking to retain your existing customers and add to your customer base, the first impression of your contracting company is of great important to your business success.
As a remodeling contractor, first impressions will affect your business success, apart from the value and quality of your work. Within the first few seconds of hearing you, seeing you and viewing your marketing, your audience of potential clients will make a decision about you and your business. Either thumbs up or thumbs down.
Let’s take a look at where your prospective client may first run into you when they form their contractor first impression.
CONTRACTOR FIRST IMPRESSION – TELEPHONE
Let’s start with the most basic contractor first impression of any potential client: answering the telephone. This is fundamental to any successful business: answer the telephone promptly, be courteous, get the basic contact information, know how to respond to basic questions, follow up as needed, when promised.
Home Improvement Helpers’ own experience indicates that less than 50% of residential contractors answer the telephone or have an answering machine or third-party service. Ponder this to help separate yourself from your competitors.
It is important to note that all marketing communications, whether through advertising, direct mail, e-mail, networking, presentations, social media, or website visits, aim to achieve a single goal: a personal contact and the opportunity to make a sale.
BE ON TIME
As a residential contractor you invest time, money and resources to set up a homeowner onsite visit to discuss their project. Your perspective client expects you to be on time, so don’t disappointment them.
Punctuality is a characteristic of professionalism, which you wish to cultivate. This is a simple way for you to establish a positive contractor first impression with a homeowner.
Plan ahead to avoid unforeseen circumstances to ensure that you give yourself plenty of time to arrive when expected. If you are running late, advise the perspective client, but understand that you’ve blown your first impression before you even show your face.
CONTRACTOR FIRST IMPRESSION – PREPARED
Your homeowner onsite visit is a business meeting. Perhaps not in a formal company boardroom, but a business meeting nevertheless. Take time prior to the onsite visit to review information about the perspective client and their project.
Make the best use of your time and that of the homeowner. Know what kind of project the homeowner wants done and be ready with answers to frequently asked questions. When you prepare for a productive meeting shows that you value their time and business.
The eyes of your customers and potential clients see many things. These will shape their opinions of you and your contracting company. There are steps you should take to ensure that their contractor first impression is one of a professional company.
The attire of your staff should be clean, ironed, well fitted with your company marketing, plus personnel identification badge. Your staff should be neat and well groomed.
Your work vehicles (whether one or five) should be well branded and serve as your fleet of moving billboards. Use distinctive color schemes, and promote your company, not the manufacturers that you represent. They should be clean, clear of garbage and washed at least once per week. Since your personnel driving them are 24/7 advertisements, they should be courteous drivers and obey traffic and parking regulations.
Customers will pay for value when they see a professional and clean-looking technician and vehicle compared to an informal contractor operating out of the back of a pickup truck. Your contracting business should not look cheap, nor be the cheapest in town.
CONTRACTOR FIRST IMPRESSION – BUSINESS PERSONA
People do business with people they know, like, trust and value. If you have successfully scheduled a homeowner visit, you have already checked some of these items.
Now is the face-to-face meeting. A firm handshake, solid eye contact, a genuine smile starts the process and shows respect and builds trust. Use formal names when addressing (Mr/Mrs) unless they give permission otherwise. Speak clearly and slowly to put them at ease.
Listen carefully to their questions, concerns and prior experience working with residential contractors. Be thoughtful in your responses and make sure they understand them by using examples and especially be positive to help alleviate concerns and stress.
Ask plenty of questions as part of your project checklist so the homeowner gains a trust level and appreciates your level of professionalism and value.
By focusing on these positive contractor first impressions you will retain your existing customers and their repeat business, gain new client referrals and win new business clients.
WHY WE ARE DIFFERENT
Home Improvement Helpers has provided residential contractor project leads to national building and construction suppliers for more than five years. They have used these leads as a means to recruit and incentivize contractors to purchase their products.
For them offering home improvement leads has been a good marketing strategy. Their business is selling construction products, not the production of quality home improvement leads.
These leads are passed to multiple contractors over an extended period of time. Consequently, they waste a contractor’s time and resources because they chase homeowner projects that have been picked over, again and again.
We do not sell construction supplies or burned out home improvement leads to multiple contractors. We simply offer high quality, economical telephone-verified sales opportunities to residential contractors.
These telephone-verified sales opportunities provide residential contractors a greater chance of closing business with a homeowner. They complement a residential contractor’s current marketing activities to generate new business.
We believe that our home improvement leads offer a residential contractor the lowest cost, highest return on investment to generate new business.
READY TO GROW YOUR BUSINESS?
Call us at 919-794-8443 or Get Started today.
We understand that your marketing needs are unique to your business. Therefore you should talk with one of our representatives to see if exclusive, telephone-verified sales opportunities from Home Improvement Helpers are a good fit for your contracting business.