BUY CONTRACTOR ROOFING LEADS

Buy Contractor Roofing Leads

If you are a residential roofing contractor you likely buy contractor roofing leads to supplement your business marketing activities. You probably do this even if you have had mixed results in the past.

So why should you do this? Basically it’s really very simple to understand. Because contractor roofing leads potentially offer high return on your marketing investment.

When you buy contractor roofing leads that are of good quality, your sales staff has a good chance of closing a high-value, homeowner roofing project. Generally that’s lots of money you will earn if it is a full roof replacement.

However, if your new to this experience, when you buy contractor roofing leads, there are a variety of factors that you should consider. Especially if you want to have your sales staff convert these leads into homeowner sales.

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HOME IMPROVEMENT BEHAVIOR PROCESS

Home Improvement Behavior Proecess

A residential contractor’s understanding of the home improvement behavior process helps convert more potential homeowner prospects into new home improvement clients. Basically the homeowner is like any consumer considering a major purchase who passes through a series of stages until cash gets pulled out of the wallet.

There are five stages in the home improvement behavior process similar with other consumer buyer behavior. In summary these stages are: 1) recognizing a need/problem to be solved; 2) searching for information; 3) evaluating available solutions; 4) selecting the solution and supplier; and 5) evaluating the post solution purchase.

Your goal as a residential contractor is to be the solution provider to the homeowner with the need/problem. Basically it’s that simple.

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