HOME IMPROVEMENT BEHAVIOR PROCESS

Home Improvement Behavior Process

A residential contractor’s understanding of the home improvement behavior process will help in converting more potential homeowner sales prospects into new home improvement clients. The homeowner is like any consumer considering a major purchase, and passes through a series of stages until deciding to pull cash out of their wallet.

There are five stages in the home improvement behavior process similar with other consumer buyer behavior. For a homeowner these stages are: 1) recognition of the need/problem to solve; 2) searching for information; 3) evaluation of available solutions; 4) selection of the solution and supplier; and 5) evaluation of the post solution purchase. You, the residential contractor, have the goal of being the solution supplier to the homeowner.

Continue reading “HOME IMPROVEMENT BEHAVIOR PROCESS”

FIRST CONTRACTOR IMPRESSION

First Contractor Impression

How important is a first contractor impression? How do you want people to think of you and your company when it is mentioned? If you are looking to retain your existing customers and add to your customer base, the first impression of your contracting company is of great important to your business success.

As a remodeling contractor, first impressions will affect your business success, apart from the value and quality of your work. Within the first few seconds of hearing you, seeing you and viewing your marketing, your audience of potential clients will make a decision about you and your business. Either thumbs up or thumbs down.

Continue reading “FIRST CONTRACTOR IMPRESSION”